2025 - Live

The Output by Artan Bayram

The Output is the independent, irreverent playbook that helps builders go from zero audience to default-alive demand, one evidence-packed post at a time.

Project scope

Sharp field notes for builders.

Beyond the visual identity, The Output needed a fast publishing stack for editorial velocity, audience capture, and measurable content experiments.

Role

Development and growth systems

I built the production website, connected the CMS workflow, instrumented analytics, and set up the growth layer around newsletter capture, mailing automation, and PostHog experiments.

Engineering and delivery areas

Website

Responsive editorial frontend
Reusable article and landing templates
Performance-focused media handling

CMS

Structured publishing workflow
Content models for posts and campaigns
Editor-friendly content operations

Growth

Newsletter capture flows
Mailing automation hooks
Audience segmentation foundations

Analytics

PostHog event tracking
Experiment setup
Conversion and engagement measurement

Stack, keywords, and results

Astro, Headless CMS, PostHog, Email Automation, Analytics, Experiments. Website, CMS.

This case study is part of the software engineering portfolio of Artan Bayram, software engineer and product architect based in Skopje, available for selected remote projects.

Result areas: Editorial frontend, CMS workflow, Growth analytics.

Canonical URL: https://artan.one/projects/the-output